Puerto Rico The Storeyed Country Example

Puerto Rico The Storeyed Country Example Puerto Rico The Storeyed Country – Book Report/Review Example History and Political Science, Book Report/Review Topic: Puerto Rico: The Four-Storeyed CountryA. The contents of the book â€Å"Puerto Rico: The Four-Storeyed Country,† by Jose Luis Gonzalez are about Puerto Rican National Identity. The islanders have borne with conquests and had to bear with the onslaught of varied cultural patterns. The issues relating to race, nationality and ethnicity are peculiar in Puerto Rico. This island has gone through the process of being under two colonial powers for long periods. The present question is, about the continuing impact of American colonial intervention on Puerto Rican culture. This national identity has been challenged often and the book by Gonzalez divides the history into four parts for understanding the successive developments.B. I choose chapter I of the book, â€Å"Puerto Rico: The Four-Storeyed Country,† from pages 1 to 30. In this chapter the author goes to the specifics of the subject dealt with by him in detail in the later chapters of the book. The contents of this chapter are the essence of the book. Notwithstanding the territorial and cultural attacks, Puerto Ricans have succeeded in retaining their distinct identity. Gonzalez argues, "When the descendants of the first African slaves had already become black Puerto Ricans... the first Puerto Ricans were in fact black Puerto Ricans" (10). Subsequently invasions by the colonial powers did impact the native people. But that was not their willing acceptance. The ideal of "Americanization" was imposed on the Puerto Ricans. They were aware of the necessity "to protect and shore up a national identity that the Puerto Rican masses have never felt as their true identity" (Gonzalez 24). The problems confronted by the local people and the colonists are more or less the same all over, in the affected countries like Puerto Rica. â€Å"It stresses the increasingly complex, yet unfinished, character of colonial society, highlights its regional differences, and shows how economic growth, religious revival, and political maturation prepared the English colonists by 1750 for the epic events that would occur in the next generation.†(ksuweb.) Thus, the confrontation of the two cultures was inevitable, the offence of the colonists to assert their authority in all segments, and the efforts of the Indians to defend the cultural traditions of their homelands. C. The people of this country have succeeded in maintaining the essentials of their culture. Western influence on their lifestyles does count, but that is a global phenomenon which has happened in most of the countries under colonial rule. Puerto Rican culture is primarily Caribbean and not American. .Gonzales, Jose Luis (Author) Puerto Rico: The Four-Storeyed Country and Other Essays. Trans. Gerald Guinness. M. Wiener Pub.; 1993 [PDF] THE AMERICAN PEOPLE Creating a Nation and a Society Seventh ... Retrieved on July 29, 2012

The Difference Between Metals and Nonmetals

The Difference Between Metals and Nonmetals Elements may be classified as either metals or nonmetals based on their properties. Much of the time, you can tell an element is a metal simply by looking at its metallic luster, but this isnt the only distinction between these two general groups of elements. Metals Most elements are metals. This includes the alkali metals, alkaline earth metals, transition metals, lanthanides, and actinides. On the periodic table, metals are separated from nonmetals by a zig-zag line stepping through carbon, phosphorus, selenium, iodine, and radon. These elements and those to the right of them are nonmetals. Elements just to the left of the line may be termed metalloids or semimetals and have properties intermediate between those of the metals and nonmetals. The physical and chemical properties of the metals and nonmetals may be used to tell them apart. Metal Physical Properties: Lustrous (shiny)Good conductors of heat and electricityHigh melting pointHigh density (heavy for their size)Malleable (can be hammered)Ductile (can be drawn into wires)Usually solid at room temperature (an exception is mercury)Opaque as a thin sheet (cant see through metals)Metals are sonorous or make a bell-like sound when struck Metal Chemical Properties: Have 1-3 electrons in the outer shell of each metal atom and lose electrons readilyCorrode easily (e.g., damaged by oxidation such as tarnish or rust)Lose electrons easilyForm oxides that are basicFave lower electronegativitiesAre good reducing agents Metal: copper (left); metalloid: arsenic (center); and non-metal: sulfur (right). Matt Meadows, Getty Images Nonmetals Nonmetals, with the exception of hydrogen, are located on the right side of the periodic table. Elements that are nonmetals are hydrogen, carbon, nitrogen, phosphorus, oxygen, sulfur, selenium, all of the halogens, and the noble gases. Nonmetal Physical Properties: Not lustrous (dull appearance)Poor conductors of heat and electricityNonductile solidsBrittle solidsMay be solids, liquids or gases at room temperatureTransparent as a thin sheetNonmetals are not sonorous Nonmetal Chemical Properties: Usually have 4-8 electrons in their outer shellReadily gain or share valence electronsForm oxides that are acidicHave higher electronegativitiesAre good oxidizing agents Both metals and nonmetals take different forms (allotropes), which have different appearances and properties from each other. For example, graphite and diamond are two allotropes of the nonmetal carbon, while ferrite and austenite are two allotropes of iron. While nonmetals may have an allotrope that appears metallic, all of the allotropes of metals look like what we think of as a metal (lustrous, shiny).

Associated with digital technology and structural hierarchies of power Research Paper

Associated with digital technology and structural hierarchies of power and privilege, diversity and homogeneity - Research Paper Example Police officers have therefore also turned to digital technologies to obtain information and evidence against criminals. As a result, contemporary media has led to enhancement of security details especially in the criminal investigations departments all over the world. The study provides a critical scrutiny of the role of contemporary digital media in criminal investigations. Research carried out by various scholars has proven that digital technology is the major source of evidence whenever detectives are carrying out investigations. The paper further discusses how digital media is associated with digital technology and structural hierarchies of power, diversity, digital evidence, its privileges, demerits and misconceptions. In addition, it gives an in-depth discussion of the various issues that affect digital media as a source of criminal evidence. Consequently, the study concludes that contemporary digital media is authoritative in combating various criminal activities through enhancement of criminal investigation services and expertise. Digital evidence refers to any information or data considered to be of value in a criminal investigation. The evidence is stored on, transmitted and received through electronic devices. Retrieval of information takes place when the gadgets remains seized, examined and analyzed. Digital evidence acquired from digital media is easily damaged or altered. It is latent and time sensitive (Nelson, Phillips & Steuart, 2015). The information also quickly crosses jurisdictional borders. The evidence thus requires skilled personnel to decode the information. Digital media serves as the source of the digital evidence. The term digital is used because information is stored electronically in the device and has to be broken down into digits during decoding. The digits are in form of binary units of ones and zero. Special programs and software are able to decode the

INJURY PREVENTION Research Paper Example | Topics and Well Written Essays - 1250 words

INJURY PREVENTION - Research Paper Example Statement of the problem and significance of the problem According to the Center for Disease Control and Prevention, health workers face various injuries in the course of their work. These injuries include needlestick injuries, back injuries, latex allergies, violence, and stress. The rates of these work-related injuries have been increasing throughout the years and â€Å"by contrast, two of the most hazardous industries, agriculture and construction, are safer today than they were a decade ago† (CDC, 2011). According to the Occupational Safety and Health Administration (n.d) healthcare workers face potential sources of injuries in the clinical areas through bloodborne pathogens, airborne pathogens, ergonomic injuries, slips, trips, falls, and through sharps; in the surgical suites through anesthetic gases, bloodborne pathogens, compressed gases, lasers, and latex; in radiology through radiation, airborne pathogens, and bloodborne pathogens as well; in physical therapy through ergonomics, slips, trips, and falls, through equipment hazards, and bloodborne pathogens; in the pharmacy through latex, drug absorption, and through slips and falls; and in central supply through compressed gases, anesthetic agents, chemical agents, ergonomics, and through burns and cuts. These injuries are sources of significant concern within and outside the health care practice because the appropriate safety precautions must be laid out in order to protect the welfare of all health care workers. Based on the above scenario, this paper now seeks to answer: What are the appropriate programs which need to be implemented to prevent and control the occurrence of the above health care injuries? Monitoring, Detection, Diagnosis of the injury problem In monitoring, detecting, and diagnosing of injuries in the workplace, it is important to observe the activities of healthcare workers. The monitoring of activities can be carried out by observing how the healthcare workers carry out their activities. In observing their activities, it is possible to observe how well these workers comply with the standard precautions of safety. By observing the workers, it is possible to see if they are practicing ergonomics while carrying, transferring and moving patients or while implementing interventions for the patient. The use of gloves, masks, gowns, and other personal protective equipment must be assessed. Evaluating whether or not workers use this protective equipment would determine the presence or absence of risks on the worker’s life. Regular tests of chemical levels and other toxic elements on a worker’s system would also help establish the extent of injury posed on the worker’s life. Radiation strips worn by workers would also help monitor the radiation exposure levels for the workers exposed to radiation and other toxic chemicals. Past and existing studies Various studies have been carried out on the subject matter. These studies have expressed that each year about 385,000 health care workers in hospitals are exposed to bloodborne pathogens, caused mostly by inadvertent needlestick and sharps injuries (National Public Health, 2011). In assessing the risk for injuries, determinants include: overuse of injections and unnecessary sharps, lack of supplies; lack of access to sharps containers; inadequate staffing; recapping of needles after use; lack of engineering controls; lack of awareness

College Goals Essay Example for Free

College Goals Essay Attending college is the first step to a better future. Throughout life there will be many goals to accomplish but some of the most important goals to accomplish will be during the time you are in college. My first goal is to pass every class this semester. After completing this goal my next goal to complete will be to graduate from Hudson County Community College with an Associate’s Degree in Liberal Arts. Finally my last goal to complete is to further my education and get the job I want. Passing every class this semester will help me feel positive and confident about my future and future goals. In order to complete this goal I will have to attend every class and be on time. By missing one class I will miss out on a lot of work and may not be able to catch up. I will have to finish every assignment on time because if I write the best essay I could possibly write but hand it in late, my grade will drop dramatically. Finally I will have to ask for help if I need it. Even though it is my first semester of college and I do not know what to expect, asking for help is easy and can help improve my college experience. To be able to obtain my Associate’s Degree in Liberal Arts by August 2015 I will have to work harder than I ever have. I will have to be sure to complete all my assignments and be sure to attend all my classes. I will have to put school first in life and avoid activities that will have a negative impact on my education. Prior to achieving this goal I also want to choose the career I want so I can know what direction my life is going. My final long-term college goal is to go on to obtain my Bachelor’s Degree and possibly my Master’s Degree, depending on the career I choose. I have not chosen the career I want yet but I want to have the best education possible to qualify me for the job. To be able to obtain the best education possible I want to keep my grade point average high and be able to attend a good university. I have not really thought about all the details since I have not chosen a career yet but I am going to better my education as much as I possibly can. After completing all my education I will have the job I want and be happy and financially stable. In conclusion, my college goals are some of the most important in my life because they greatly help shape my future. By passing all my classes this semester I will have the confidence to continue my education and do well. By obtaining my Associate’s Degree I will be able to go on and obtain my Bachelor’s and possibly Master’s Degrees. And finally when I finish completing all my education I will be able to get the career I want and be happy with my life. My entire future depends on the choices I make in college.

A Curse and a Gift :: Personal Narrative Death Papers

A Curse and a Gift He stands in the dark, lingering. Always linger. Faceless, but his cold, menacing eyes illuminate from the depth of the abyss. He’s gone now. My attention is diverted to a lonely, deserted road. There’s no sign of life anywhere. It’s pitch dark and I’m walking. I don’t know where I’m going, but I have to get out of this darkness. A cold, unsettling breeze emerges from a warm, summer’s night. I feel chills rising through my spine. â€Å"Something’s wrong.† I walk for a considerable amount of time. Finally, out of nowhere I see a speck of light. I get closer. A somber crowd stands in a circle with their heads down, as if at a funeral. Two cars, a red Pontiac Firebird, and a silver Toyota Celica, had lost control and gotten into a terrible collision. They look familiar. I force my way through the spellbound, immobile crowd. My heart beat fastens to a thousand beats per minute. I drop to my knees in hysteria. â€Å"Kelvin! Kelvin! Not you too! Please don’t do this to me!† He lays there. Face up towards a glorious sky. There are millions of stars out tonight. But I haven’t noticed them. He just lays there. His hands folded and resting on his thigh, he lays in a pool of blood, on the dry, brown earth. He hasn’t suffered any substantial physical injuries from what I can see. He looks peaceful, so peaceful, in eternal repose. I can still recognize him. He’s 6’1, with a dark, chocolate complexion, an athletic build and a handsome face. He is my brother. Claudia, a close friend of mine, comes up to me in tears. She puts her arms around me and says â€Å"I’m so sorry.† She and Kelvin, both proud thrill-seekers were racing. She has survived the collision. My brother is gone. I woke up sweating and distraught, in tears. My heart was still racing. I frantically recited psalm 23, the Lord’s Prayer. After that, I grabbed the television remote which I had placed under my collection of stuff animals and turned on the television to Cartoon Network. Tom and Jerry was being showed. I reached for my journal which lay next to the remote on my bed, and began to write. Imagine losing your uncle, cousin and a very close family friend in one year. Better yet, imagine losing four people that are very dear to you in a three year time span.

Philosophy Prep Essay

1. What are the different branches of philosophy, and what are they about? 2.Explain what a fallacy is. What kind of mistake is someone making when they commit a formal fallacy in an argument? 3. What is â€Å"wisdom,† and how does philosophy relate to it? 4. Describe the nature of critical thinking. What advantage does the critical thinker have over someone who lacks that skill? 5. Describe and explain the steps in the critical-thinking process. 6. What is wrong with â€Å"relativism† as a thought process? What does the relativist need to understand? 7. What do you think you can fruitfully learn from the study of philosophy? How can you apply philosophy to your life? 8. Describe the influence of Homer on early Greek thought. How did he pave the way for philosophical thought? 9. Describe and explain the underlying philosophy of knowledge that guided Socrates’ method of knowledge. 10. Who were the sophists, and why did they oppose Socrates? 11. Explain why Socrates was arrested. How did he respond to the charges against him? 12. Explain Plato’s view of the soul. Why did he liken it to a chariot? 13. What was Descartes’ conclusion about the nature of the self, and how did he arrive at that conclusion? 14. How did John Locke’s views differ from those of Descartes? How did that determine Locke’s views of the self? 15. What was Hume’s argument for the position that there is no such thing as the self? 16. What was distinctive about Kant’s view of the nature of self as related to experience? 17. What was Ryle’s view of the mental as it relates to the physical? How did Ryle’s view differ from those before him? 18. What are the two forms of physicalism? How do they differ from each other? 19. What is determinism? How is it different from the thesis that there is no free will? 20. What is hard determinism, and how is it argued for? 21. What did Baron D’Holbach mean by saying that â€Å"Absence of constraint is not absence of necessity†? 22. Explain the distinction that was made by W.T. Stace in arguing for the compatibility of free will with determinism. 23.What did Moritz Schlick mean by saying â€Å"If decisions were causeless there would be no sense in trying to influence men†¦Ã¢â‚¬ . What role did this thought have in his theory of free will? 24. What is existentialism? Explain Jean-Paul Sartre’s existentialist position on the nature of free actions. 25. Give some examples of questions that are asked in metaphysics. Which one(s) do you think are best indicative of the subject matter of metaphysics? Explain. 26. Describe the subject matter of epistemology, and explain what questions in epistemology you think are worth pursuing. 27. Describe Plato’s doctrine of the Forms. What questions was it meant to answer? 28. Describe Plato’s hierarchical metaphysics, explaining the relationships between the levels. 29. Explain and contrast the theories of knowledge of rationalism and empiricism. 30. How did Descartes go out about pursuing only knowledge that could be absolutely certain? What did he find?

Effects of Hormones in Our Food

In 2006 our world’s human population was approximately 6. 7 billion. It is projected to increase to 9. 2 billion by 2050. With this many people in the world you need a substantial amount of food to feed them. But, this leads to a problem in the food industry. Animals do not grow fast enough in order to meet these high demands. In order to compensate for the lack of supply of food the farmers need to somehow make their animals grow faster. For the solution they introduced the use of hormones. These hormones include estradiol, progesterone, testosterone, zeranol, trenbolone acetate and melengesterol acestate. Some of these hormones are found naturally in humans and some are synthetic growth promoters. But, is it safe for these foods to be consumed by people; and do they have any effects on our bodies? First, let’s define the term hormone. Hormones are chemicals that are produced naturally by our bodies and in the bodies of animals. They are released into our blood by the organs that produce them and they travel to different parts of the body. They affect body functions such as growth, development and reproduction. So how are these hormones beneficial to food producers? Well, they improve the meat quality, increase feed efficiency, reduce costs for producers, increase slaughter time and increase animal growth cycles; to name a few. Let’s take a closer look at the specific hormones used in this industry. Estradiol, in the human body, is a form of estrogen, a female sex hormone produced by the ovaries. Estradiol is used to treat symptoms of menopause, prevention of osteoporosis, replacement of estrogen in women with ovarian failure and sometimes used as a cancer treatment. Progesterone is used to cause menstrual periods in women. It is also used to prevent overgrowth in the lining of the uterus. Testosterone is a sex hormone that is produced in male testicles. It is used to treat conditions in males such as delayed puberty, impotence, or other hormonal imbalances. Is it also used in women to treat breast cancer that has spread to other parts of the body. Zeranol is a potent nonsteroidal growth promoter that mimics many of the effects of estradiol. It is used extensively in the United States and Canada to promote rapid and more efficient growth rates in animals. Trenbolone Acetate is a potent androgen that produces very strong anabolic activity. It is primarily used to buildup muscle mass. Melengestrol acetate is a synthetic progestin used primarily for the suppression of estrus in heifers; it also helps animals to gain weight faster and limit the amount of feed eaten. Yes, all these hormones prove to be beneficial to producers in many ways. But, our society today is focused on eating at fast food restaurants and eating lots of meat products. These hormones used are usually still detectable in the meat that we consume. Now ask yourself; how much meat do you eat in a week? A month? A year? Think about how much of those hormones you are ingesting into your body. Yes, they are at low levels but if you eat these products constantly on a regular basis your body is being exposed to a high amount of these hormones which can alter your body functions. For example, according to the National Toxicology Program at the National Institutes of Health, estradiol and progesterone are considered probable carcinogens. Estrogen has been linked to breast cancer in women and testosterone with prostate cancer in men. Progesterone has been found to increase the growth of ovarian, breast and uterine tumors. Expert D. Lindsey Berkson, author of Hormone Deception, worry that hormones in food could be at least partly responsible for early puberty. The average age for a girl’s fist period is now between 12. 5 to 12. 9 for Caucasian girls and around 12. 2 for African American girls; which are significantly younger than previous years.

History of Tikal

History of Tikal Tikal (tee-KAL) is a ruined Maya city located in the northern Petà ©n province of Guatemala. During the heyday of the Maya Empire, Tikal was a very important and influential city, controlling vast stretches of territory and dominating smaller city-states. Like the rest of the great Maya cities, Tikal fell into decline around 900 A.D. or so and was eventually abandoned. It is currently an important archaeological and tourism site Early History at Tikal Archaeological records near Tikal go back to about 1000 B.C. and by 300 B.C. or so it was already a thriving city. By the Maya early Classic era (roughly 300 A.D.) it was an important urban center, thriving as other nearby cities declined. The Tikal royal lineage traced their roots to Yax Ehb Xook, a powerful early ruler who lived sometime during the Preclassic period. The Peak of Tikals Power At the dawn of the Maya Classic era, Tikal was one of the most important cities in the Maya region. In 378, the ruling Tikal dynasty was replaced by representatives of the mighty northern city of Teotihuacan: it is unclear if the takeover was military or political. Other than a change in the royal family, this does not seem to have altered Tikal’s rise to prominence. Soon Tikal was the dominant city in the region, controlling several other smaller city-states. Warfare was common, and sometime in the late sixth century, Tikal was defeated by Calakmul, Caracol, or a combination of the two, causing a gap in the city’s prominence and historical records. Tikal bounced back, however, once again becoming a great power. Population estimates for Tikal at its peak vary: one estimate is that of respected researcher William Haviland, who in 1965 estimated a population of 11,000 in the city center and 40,000 in the surrounding areas. Tikal Politics and Rule Tikal was ruled by a powerful dynasty which sometimes, but not always, passed power down from father to son. This unnamed family ruled Tikal for generations until 378 A.D. when Great Jaguar Paw, last of the line, was apparently defeated militarily or somehow deposed by Fire is Born, who was most likely from Teotihuacn, a mighty city located near present-day Mexico City. Fire is Born started a new dynasty with close cultural and trade ties to Teotihuacn. Tikal continued on its path to greatness under the new rulers, who introduced cultural elements such as pottery design, architecture, and art in the Teotihuacn style. Tikal aggressively pursued its dominance of the whole southeastern Maya region. The city of Copn, in present-day Honduras, was founded by Tikal, as was the city of Dos Pilas. War with Calakmul Tikal was an aggressive superpower which frequently scrapped with its neighbors, but its most important conflict was with the city-state of Calakmul, located in the present-day Mexican state of Campeche. Their rivalry began sometime in the sixth century as they vied for vassal states and influence. Calakmul was able to turn some of Tikal’s vassal states against their former ally, most notably Dos Pilas and Quirigu. In 562 Calakmul and its allies defeated Tikal in battle, beginning a hiatus in Tikal’s power. Until 692 A.D. there would be no carved dates on Tikal monuments and the historical records of this time are scant. In 695, Jasaw K’awiil I defeated Calakmul, helping propel Tikal back to its former glory. The Decline of Tikal The Maya civilization began to crumble around 700 A.D. and by 900 A.D. or so it was a shadow of its former self. Teotihuacn, once such a powerful influence on Maya politics, itself fell into ruin about 700 and was no longer a factor in Maya life, although its cultural influences in art and architecture remained. Historians disagree on why the Maya civilization collapsed: it may have been due to famine, disease, warfare, climate change or any combination of those factors. Tikal, too, declined: the last recorded date on a Tikal monument is 869 A.D. and historians think that by 950 A.D. the city was essentially abandoned. Rediscovery and Restoration Tikal was never completely lost: locals always knew of the city throughout the colonial and republican eras. Travelers occasionally visited, such as John Lloyd Stephens in the 1840s, but Tikals remoteness (getting there entailed several days trek through steamy jungles) kept most visitors away. The first archaeological teams arrived in the 1880s, but it wasnt until an airstrip was built in the early 1950s that archaeology and study of the site began in earnest. In 1955, the University of Pennsylvania began a long project at Tikal: they remained until 1969 when the Guatemalan government began research there. Tikal Today Decades of archaeological work have uncovered most of the major buildings, although a good portion of the original city is still awaiting excavation. There are many pyramids, temples, and palaces for exploring. Highlights include the Plaza of Seven Temples, the Palace at the Central Acropolis and the Lost World complex. If youre visiting the historical site, a guide is highly recommended, as youre certain to miss interesting details if youre not looking for them. Guides can also translate glyphs, explain the history, take you to the most interesting buildings and more. Tikal is one of Guatemalas most important tourism sites, enjoyed annually by thousands of visitors from all over the world. Tikal National Park, which included the archaeological complex and the surrounding rainforest, is a UNESCO World Heritage Site. Although the ruins themselves are fascinating, the natural beauty of Tikal National Park merits a mention as well. The rainforests around Tikal are beautiful and home to many birds and animals, including parrots, toucans, and monkeys. Sources McKillop, Heather. The Ancient Maya: New Perspectives. Reprint edition, W. W. Norton Company, July 17, 2006.

How to Build and Organize the Best Marketing Team

How to Build and Organize the Best Marketing Team What does it take to build a modern marketing team? That’s a question every company should be asking itself right now. Even if you already have a fully-stocked marketing department. Why? Marketing hiring is set to increase by 10% overall by 2026  in the United States (the average growth rate across industries is 7%). Marketing hiring is set to increase by 10% overall by 2026  in the United States.Popular marketing channels are getting more saturated by the day, too. SEO and paid search are getting more competitive. Organic social media reach is on the decline, and as such, competition for social advertising is going up. Some companies are experimenting with direct mail, even if their product is all-digital. This means that success now and in the future requires top talent. The kind of talent that has creativity and foresight to see what’s coming next. But, finding those kinds of marketers has never been easy, and it’s only getting more difficult to recruit top talent. In order to build the team you need, you’ll need to have knowledge and a plan. Get Your Free Marketing Org Chart Template As you build your team, visualizing each role is important. With a clear org chart, everyone in the organization can know exactly where each team member fits, and how they impact the rest of the department. Grab this free template to map yours out easily.Introducing the  Team Management Dashboard in : Effectively Manage Your Marketing Team Once your marketing team is up and running, ensuring its success is key. However, keeping teams organized isn’t easy. That’s the problem our Team Management Dashboard in solves. Even if you don’t have a dedicated project manager on your team (and even if you do), it makes managing multiple team members (and all their projects and tasks) easy to do in one place. Here’s a look at how it works:Ready to try it yourself? Schedule a demo below: What is the Role of a Modern Marketing Team? You may expect a complex answer to this question. However, the real purpose of marketing can be boiled down into one simple statement: Marketing exists to drive profitable customer action. Sure, there are other broader business goals that marketing serves. Telling your story. Promoting your products. Converting customers into advocates (who tell your story and promote your products). But, in the end, building business and raising revenue is the ultimate purpose of marketing. Is your marketing team organized for success? Here's how to build a successful team.Which Positions Does a Marketing Team Need to Drive Profitable Action? The needs of your team will depend on: Your industry. Your company side. But, at a high level, here are some essential roles: VP of Marketing Team Leads Writers Designers Analysts Project Managers Content Strategists Specialists (SEO, Email, Social, Etc.) PR Digital Marketing Now, some of these roles are broad. But, what’s more important than job titles are the actual responsibilities and work you need to get done. Start with these: Writers. Content and copy are essential for practically every area of marketing. Competency with search engine optimization, email, content strategy, and social media marketing are all pluses as well. Designers. If your content and marketing collateral don’t look good, then everything else about it is bad, too. Analysts. Writers should know how to analyze data. Eventually, this may need to become a dedicated position. Project managers. Basic project management skills are useful for all marketers. Once your team reaches a mature level, adding this as a dedicated role may also be advisable. Needs for Advanced Marketing Teams What do marketing teams need when they mature past basic responsibilities and disciplines? Here are some areas to consider (including areas where the team at added and expanded after starting with just one marketer in 2013): Automation specialists. The ability to use platforms like Salesforce and Autopilot effectively is crucial. Demand generation. Beyond just doing content marketing, building demand for your product, or even product category as a whole, is powerful. Marketing operations. This area is becoming a hot buzz term for managing technology, data, and resources. At a high level, it’s a mix of project management and resource allocation. What Resources Do Marketing Teams Need to Succeed? Bureaucratic red tape, budget constraints, and insufficient tools are three common culprits behind why marketing teams struggle (or even outright fail). So, how do you avoid these traps? Give Teams Creative and Strategic Latitude Sometimes, it’s tough for the C-suite to let go of control over marketing. But, marketers get hired for a reason: they know what they’re doing. Companies should show that they understand this by letting marketers set the direction for their own teams. After all, you probably wouldn’t hire a firefighter to fix your drain, or a landscaper to work on your car. Let marketers do marketing, and let everyone else do what they do best, too. Permission to Forget 10% Projects It’s easy to get bogged down in projects that make a marginal impact. It’s also hard to make meaningful progress that way. Spending too much time focusing on low-value activities can often leave teams feeling overly busy and yet unproductive. That’s a toxic combination. Not only does that mean they aren’t delivering everything they could be, no one worth their salt will want to remain in such an environment when they could get hired somewhere else. So, don’t force marketers to waste their time on things that aren’t important. Instead, focus on projects that deliver 10X results. This means activities that can improve a metric tenfold. Stack up enough such projects, and you’ll start to see much more substantial success in less time than before. Don’t force marketers to waste their time on things that aren’t important.Give Marketers the Right Tools Companies often set up marketers with whatever tools and software other departments use. Sometimes, that’s okay. Other times, though, it’s a massive mistake. Marketers do a lot of specialized work that requires specific toolsets. They also have unique needs that generic communication and team management tools can’t adequately meet. What works for, say, software developers to manage tasks and projects, may not be ideal for marketers (even though they might grit their teeth and make it work). There’s also a heavy tendency toward using Excel for tasks that spreadsheets aren’t built to handle. What’s the solution? Invest in the right tools for the right jobs. Some essentials include: Marketing management platform. solves the issue of â€Å"makeshift marketing† (the act of stitching together a martech stack out of disparate tools) by being a single hub where every project starts. Social media management software. There are tons of options out there. integrates with top social networks and WordPress, making it easy to publish and promote content in one place. Email marketing platforms. MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor integrate with . Analytics tools. Data-driven marketers need more than just Google Analytics to make effective decisions. Collaborative editing suite. G Suite (integrates with ) and Microsoft Office 365 are both useful options. Recommended Reading: The 110 Best Marketing Tools to Consider When Building Your Marketing Toolstack Prioritizing Roles: Where Do You Even Start Building a Team? This is no small task (which is why you’re here). But, you’ve to start building somewhere. When every role is important, how do you choose roles for your starting points? Here are two strategies to consider: Starting with senior-level leadership. This person will know what kind of team they need. Finding someone looking to build from the ground up, in their own vision, could make this an enticing opportunity. Starting with a well-rounded generalist. Someone who can start executing effective work while figuring out what’s needed to take things to the next level. Either can be effective starting points. What Might a Complete Marketing Team Look Like? There’s no single way to structure a marketing team. And there isn’t really a specific point where a team might be considered â€Å"complete.† But, a small marketing team might look something like this: Which could grow into something more like this over time: Where to Find the Talent You Need A strong recruiting effort will leave no stone unturned to find the best talent possible to fit your team. Here are several places to consider starting your search. Networking Events Professional meetup groups, conferences, speaking events, and other public industry events fall into this category. Look for places where your company might be able to set up a booth, or just show up and talk to people. You never know who you might meet. Social Media Used strategically, social media can help you track down talented people looking for their next opportunity. LinkedIn. Twitter. Facebook. Now, it’s key here not to just reach out to strangers cold with no context. Try reaching out to qualified candidates with this messaging something like this: Hi, I’m [NAME], and I’m the [ROLE] at [COMPANY]. We’re looking to grow our marketing department, and I’m curious if you’re interested in opening up a conversation about what we have to offer? Let me know, it’d be great to grab a coffee when you have an opportunity. Thanks for your time. Feel free to edit this template. What’s most important is to offer a warm introduction and keep the focus on what you can do for the potential prospect’s career. Career Directories There are several sites where you can post job listings. Some popular ones include: Indeed. Monster. CareerBuilder. Glassdoor. But, there are some lesser known resources out there to consider, too. Some of those include: Craigslist. Local job boards. Newspaper ads. Cast a wide net. This author got their first job in the industry thanks to a late-night Craigslist search, and subsequent jobs through networking and cold outreach, so you never know which tactic might yield the best results. Internship Programs Successful interns can often make successful full-time employees. Have your interns shadow full-time staff, let them get some useful experience, and see if they have what it takes to deliver. Recommended Reading: How to Make Interns a Successful Part of Your Marketing Team Within Your Own Company You might be able to find great fits for marketing roles from other departments in your own company. Now, you don’t want to poach staff or cause tension between your team and others. But, there might be someone in a role where they don’t feel like they’re the best fit. Or, they might have some previous or otherwise relevant experience that would make marketing an ideal area for them to be in. Career Fairs You’ll have competition here, but you’ll also have face time with lots of potential candidates. There’s some investment involved in setting up a booth (printing collateral, developing talking points, and so forth) but the results can be worth the effort, particularly for finding intrepid interns and entry-level talent. Word of Mouth Sometimes the best opportunities come from people you know, who know other people. Take a colleague at another company out for coffee. Hit up an old mentor you haven’t heard from in a while. Just put yourself out there and talk to people. You might be surprised where those conversations lead. Recruiting Previous Co-Workers Some of the best hires you can make might currently be working at your (or your coworkers) former employers. If you like where you’re at (and you know your former coworkers, well, don’t enjoy their current positions so much), then they should be some of the first people you reach out to (so long as you’re not running the risk of burning bridges by poaching people). How To Structure Internal And External Marketing Teams (From CEO Garrett Moon) In order to build the world's best all-in-one  marketing management platform,   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Marketing teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Health and Safety Practices Plan (Part Six) Health and Safety Research Paper

Health and Safety Practices Plan (Part Six) Health and Safety Monitoring and Final Summary - Research Paper Example It also delivers digital applications such as iPhones, Mac, Apple TV and a portfolio of clients and specialized software applications and does its marketing and selling through online retail stores, direct line stores and direct sales force globally. The involvement of human labor in all the stages necessitates that the company adopts a well-designed safety and health plan targeting improved working conditions for the employees (Karen, 200). Discussion The organization has adopted in the past professional external auditors as well as internal auditors to analyze the capacity of the company to provide safe and healthy environment to workers. Professionalism has been the basis on which the auditors are evaluated on before they are contracted in order to ensure that they deliver on the expected results in order to have the organization improve through the strategic recommendations that are given. Among other findings by the teams in the past has been the non compliance in wearing protec tive gears while working, insufficient installation of fire detection and management kits within the premises as well as poor structural designs which limit exit paths in such times of emergencies like fire outbreaks. The working environment of the apple Inc exposes the workers to various health hazards, which include increased exposure to harmful gases such as n-hexane commonly used to clean appliances’ screens, which have often led to sicknesses in the past. Other unfortunate features within the working conditions in Apple Inc are violence, stress as well as substance abuse. Nevertheless, it is to be acknowledged that the company has had the burden to improve on the health and safety standards of employees and have organized on safety trainings in the past to raise awareness and empower workers through social responsibility. Besides, team awareness campaigns have been in use in the past to address such issues as drug use, stress as well as violence at workplace. Although th e mitigation strategies adopted in the past have not been fully effective, this paper adopts such forms to be the basis of many of our recommendations. This is because with only some improvements, the strategies would be very effective and efficient in mitigating the concerns. Besides, the design and adoption of favorable emergency response plans are quite commendable efforts because they have the capacity to revolutionize the working of the organization greatly. The safety and response plans that have been discussed above are very basic tools for any organization and thus should be embraced and harnessed (Anonymous, 1996). They are basic tools, which show the ethical compliance of any company as it explains responsiveness to regulations within an organization, prevention mechanisms on injuries and illnesses, emergency plans as well as social responsibility. Besides ethics dictate that companies take up the role of investigating non compliance with such predefined tools by workers a nd the subsequent adoption of appropriate measures in order to ensure that the standards of compliant employees is guaranteed. Ethics are fundamental in management of any business entity as well as such companies as the Apple Inc. Based on the previously discussed safety, illness and response plans, the company has the ethical responsibilities to ensure that regulations and procedures are adhered to. This is not

Personal and professional development for business Essay

Personal and professional development for business - Essay Example As I reflect about my school life and attempt to gain success in professional field, I have understood the massive influence of my education on my present learning. I have historically infused education as a vital part and am currently improving myself through the way of higher education and training. These past experiences and present education will lead me to the outset of developing my personal career interests i.e. to become a gym instructor and to attain a commendable position in Tesco Plc. I desire to proposer my career in the field of fitness industry and retail segment and thus, there is a need for personal and professional development. Through personal and professional development plan, I can utilise my strengths and reduce my weaknesses for gaining better prospect of success in my career. Education and Training From the schooling days, I was quite obsessive regarding the selection of my profession which can provide me better enjoyment and where I can render my complete effo rt. Since I want to become a gym instructor, I have taken training on body building and exercising. I am quite good in workout and also have good physique which is an essential component of a gym instructor. I have also taken education on the subject of physical fitness. On the other hand, I have also the desire to perform as a top-level employee in Tesco. Due to this reason, I have also attempted to gain educational knowledge on business. Presently, I am pursuing BA Honours with specialisation in marketing. Since marketing is one of the vital activities of Tesco, this course will be helpful for me to obtain better understanding about different aspects of Tesco’s operations. I have a strong desire for utilising my learnings from present education in my future professional life. Key Lessons Learned from Education and Training In the past two years, I have acquired enormous knowledge about the basics of body building along with maintaining a good health. Through my training on physical fitness, I have learnt the ideas and principles which are associated with the development and application of individual physical activity plan. I have also gained an understanding about planning, applying, assessing and reviewing routine activities which contribute to health based fitness elements (Education and Advanced Learning, 2013). During by bachelor education, I also have acquired good communication skill which is regarded as vital trait for a gym trainer. This ability will allow me to deal with my clients effectively and to understand their interests and issues. Furthermore, in my educational career, I have also acquired the quality of inspiring other individuals. I have proper skill to guide people for accomplishing specific activities. In past two years while performing as a leader in my educational career, my performance was quite commendable as I have effectively motivated entire team towards accomplishing high performance. This ability would be helpful for me i n order to become a fitness trainer and can also enhance my employability (Lendrum, 2014). Throughout my specialisation in marketing, I have understood the basic ideologies of business, management and marketing. This course has close relationship with the career I pursue, i.e. to reach in a top-level position in Tesco. I was also educated about the problems and challenges of the business world and the methods to deal with them (Narver & Slater,